You make an impression and brand yourself into their head. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. (One of my recent clients almost got badly burned by an inflated zestimate!). When it comes down to it, an SOI is just a group of people you know personally. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! 6. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. And even if your client needs nothing from you at least you checked in. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Out of 30+ agents in my office, I was one of only 9 to receive this honor! By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. This also warms up your SOI for your phone call. Now that is a good introductory letter, Marte. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. But if you do it right? Diversify Your Outlets 5. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. And in this case, that brand is you. Congratulations, Lori! They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Their new listing or recent sale? You can easily change up that second line to refer back to any relevant life, community, or even social media event. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Its a common issue, and sometimes when times are good, it doesnt feel necessary. A reminder to winterize their sprinkler system or change smoke detector batteries? Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Ask them about the dog. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Its really simple. 3. Then, make sure you invite people to hang out with you for your charge. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Add your signature and contact information including your location. If you use your agent website for your Listing E-Alerts, you can use. Before I started using email marketing, my business was struggling. So take a different approach. You can do this by adding value coming from contribution and giving them something they want. But the truth is, as humans, were already influencing each other all the time. When they got the postcard, they called me. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. As the leads and referrals start coming in, its important to keep track of each and every one. There are disadvantages to this traditional use of Listing E-Alerts. They build their spheres of influence through charity and service rather than passing out business cards.. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. (Honestly, this ones worth a watch!). Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. ActiveRain, Inc. takes no responsibility for the content in these profiles, Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. And who doesnt love a bottle of wine or box of chocolates? You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Sphere of Influence. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. I bet you do want to share some ideas? It strikes up a conversation and they start chatting with you. I like this example Jennifer. It's helpful to the recipient and offers them something of value, INFORMATION. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Every year, the National Association of produces a survey of home buyers and home sellers. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Own it! Still not sure how to write it? You may be hesitant to call them because you havent called them in so long. Its a simple shame on me script. Great post. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. You say, hey, shame on me, because I should have reached out to you sooner. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Your first thought might be My sphere of influence? But at the same time, thanking my clients for everything that THEY give to ME is easy for me. If you show up on social media consistently, simply being there and being open is enough. I just want to check in with you and see how youre doing.. 2. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. 240-408-4002 [email protected] That is why it is important for you to pay close attention to your sphere of influence real estate agent. Part of that, Im sure, is the isolation that many are experiencing. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. At least if you sold them a house, you will for sure have their mailing address! Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. As a result, Realtors end up going for the remaining 20 percent. Why Is Growing Your SOI So Important for Real Estate Agents? This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Theres really no right or wrong way to segment your list. (Were talking multiple millions in volume.). If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. You may be under the impression that phone calls are an annoyance. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. You can send this to your SOI, or your geographic farm. For example, a home value estimate is one of real estate's most common lead generation tools. I was just checking in with you to see how youre doing. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Beautiful. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Wish I could use it but after 25 years it would look odd! There are 3 primary ways to get your name out there. A good CRM must have an IDX feed to your local MLS. You may be wondering if you should be spending money on buying new leads. The art of the personal written word is dwindling. First, it is important to take a look at a few statistics that highlight the current housing market. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Take a breath. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Send out a simple four by six postcard. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. If so, just be a little more intentional whenever you log on. Your way of handling the award was so tasteful. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Here is how to create an audience.
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