With the release of Halo Infinite getting ever closer, the excitement and hype for the game are palpable across the video game landscape. The excitement has now reached across the gaming world and into the tech one as Elon Musk revealed recently that his favorite console game is “only Halo.” Microsoft executives got wind of this and
Aaron Greenberg
Compared to the PS5, Microsoft has actually been pretty darn forward with all of the specifics of the Xbox Series X/S. At this point in time, we’re starting to see more looks of the next-gen console in action, glimpses of the new UI, and even are beginning to understand how older titles will run on
In the fallout of yesterday’s latest edition of Inside Xbox which finally gave us a look at which games were coming to Xbox Series X, some fans were disappointed by the showing. Most notably, the lack of actual gameplay for some titles was a big stick Now, Microsoft’s GM of Xbox Games Marketing, Aaron Greenberg,
Playground Games has been building up a second team to work on a brand new game (which according to unconfirmed rumors could be a new Fable title). At Gamescom in Cologne, DualShockers asked Xbox Games Marketing General Manager Aaron Greenberg for a bit more color on this. “I think if you look at Playground and their pedigree
This generation is starting the gradual path towards sunset, and there are already many rumors about Microsoft’s next big console (or consoles), with code names like “Scarlett” appearing on the net n unofficial capacity. At Gamescom 2018, DualShockers asked Xbox Games Marketing General Manager Aaron Greenberg what are the biggest learning from this generation that he’ll carry
Nothing speaks game launch success like cold, hard data. And Xbox General Manager for Marketing, Aaron Greenberg, is happy to pass along the positive stats from the newly-released State of Decay 2. Boasting “record-breaking” numbers, the sequel has managed to land a million users in the first two days since the game’s global release. Now, let’s start
While the official NPD figures will arrive only next week, they’re already in the hands of the relevant parties, and Xbox Games Marketing General Manager Aaron Greenberg let the cat out of the bag on Twitter. According to Greenberg, data from the NPD reveals that the Nintendo Switch was the best-selling console in the U.S. in
Back in September, Xbox Division head Phil Spencer joined Microsoft’s senior leadership team as Executive Vice President of Gaming. In order to learn more on what this means for the Xbox brand, we asked Xbox Games Marketing General Manager Aaron Greenberg for his insight on the situation. Greenberg mentioned that Spencer’s appointment and the fact that he now
During a livestream on Microsoft’s own service Mixer Xbox Games Marketing General Manager Aaron Greenberg gave more insight on his expectations for the Xbox One X, on top of the team’s “hungry” attitude and a newly-revealed partnership with TV manufacturer Samsung. According to Greenberg, Microsoft expected the initial allocation of Xbox One X Project Scorpio Edition
The concept of 4K resolution has always been pretty challenging to communicate to those who have not experienced it, which makes marketing consoles like Xbox One X, that support that kind of massive pixel count, not exactly a walk in the park. Yet, Microsoft thinks that the community itself will do the trick, as side-by-side
When Sony Interactive Entertainment first enabled cross-network gameplay with PC quite a while ago, Microsoft appeared to be the hindering factor to truly having everyone playing on the same servers. Yet, when Microsoft opened up, the house of PlayStation surprisingly took a step back, refusing to let its players mix up with those on Xbox.
Recently, Microsoft and its third party partners announced quite a few Japanese games coming to Xbox One, partly as a result of a recent trip by Xbox Division Head Phil Spencer to Japan, where he met local publishers and developers. Xbox fans can expect to play Code Vein, Dynasty Warriors 9, they will get their hands
A couple of days ago, during its pre-Gamescom live show, Microsoft opened pre-orders for the Xbox One X Project Scorpio Edition, and today DualShockers had a chat with Xbox Games Marketing General Manager Aaron Greenberg about the company’s expectations for the console. Greenberg explained that, while Microsoft doesn’t know what kind of share of Xbox