The Nintendo Switch has become a commuter’s best friend. You won’t be able to get on a bus, a train or a plane without seeing at least one. They’re a frequent feature in queues, especially at conventions, and with good reason. The portable-home hybrid has a mammoth collection of incredible titles, including some which we never expected to see on-the-go.
Noticing this trend, Nintendo have decided to do what they do best; think outside of the box. No one could claim that Nintendo doesn’t innovate. They’re not chasing 4K ray-tracing like their competitors, not when they can get you to strap cardboard to your face. Announced today on Twitter by the official Nintendo of America account, the company will be bringing themed lounges to select airports across the US.
Branded as Nintendo Switch
On The Go, the pop-up lounges will allow hands-on time with Nintendo Switch and Nintendo Switch Lite consoles. A perfect way to snag a captive audience, especially those trapped by a delayed flight, Nintendo’s marketing team could certainly influence more consumer purchases this way.
The lounges will be a limited-time event, coming to these major airports during the following dates:
Feb. 13 – March 26
- Dallas Love Field Airport – Dallas, TX, West Terminal, near Gates 14 and 16
Feb. 17 – March 29
- Dulles International Airport – Washington, D.C., Concourse B near west entrance/exit, next to Gate B62
- Seattle – Tacoma International Airport – Seattle, WA, Concourse C, next to Gate C10
- O’Hare International Airport – Chicago, IL, Terminal 1, Concourse B, between Gates B12 and B14
In a blog post on Nintendo’s website, the company confirms the lounges will feature comfortable seating and charge ports for personal devices. Playable systems will have demos from games such as The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey, Super, and Mario Party which will be available in both handheld or TV mode. How Nintendo is going to stop people walking away with the consoles is yet to be seen. I’m picturing bouncers in Wario costumes.
Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing, said:
“With a vast library of exciting entertainment to launch into, we hope travelers discover that Nintendo Switch and Nintendo Switch Lite make great companions for their trips. Spending time with Nintendo games at our On The Go lounges will give people the opportunity to begin or end their journeys with a smile.”
Travelers will be able to order consoles, games, and merchandise via the Nintendo Lounges as well as in-person bonuses.
Will you be popping into one of the lounges to chill out after a stressful TSA security experience? What else would you like to see Nintendo bring to the physical locations? Let us know in the comments below.
Nintendo Switch On The Go launches on February 13, 2020.
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